Search Engine Marketing


Search Engine Marketing Madison, WI

CloudCom Wisconsin offers your company everything you need to have a successful online presence. If you are a business owner with no internet visibility, social media marketing program, or search engine presence, you are rapidly losing business to your competitors. With CloudCom's search engine optimization, social media marketing, content marketing and web design services, you can get a step ahead of your associates through online business.

Search Engine Marketing Services

For many years now Search Engine Marketing (SEM) has been considered the foundation of most companies' web marketing strategies. The rationale for this is simple: when a person searches for a keyword or keywords and finds your site, he is essentially a qualified visitor. If your site cannot be found on search engines you are missing a huge volume of potential traffic, which happens to be the most qualified and highest converting traffic online.

“CloudCom acts as an extension of your marketing department by integrating search engine marketing expertise and social media marketing services with your other marketing objectives.”

The Convergence of Search and Social Media

Over the past few years we have seen ongoing and significant changes in search including the convergence of search engine marketing services with social media. Today if companies hope to have success in search, they have to be ready to embrace social media and also understand that the two services are not mutually exclusive. For companies that need a fully integrated Internet Marketing Strategy, we will create a customized plan for your business. If your company is already doing some of the work on your own but you need help and collaboration in specific areas, we also offer the following search and social media marketing services:

Search Engine Optimization

There is no “one size fits all” approach that works for SEO. CloudCom analyzes your website, keywords, and industry competition in order to create a custom-tailored strategy to ensure you have a successful campaign. Our SEO services are customized based on this in-depth analysis and integrated with your other search engine marketing strategies. We offer a full range of options including SEO consulting and strategy, local search engine optimization, and full-service integrated SEO packages.

Pay Per Click Management

CloudCom's PPC management philosophy is to use great technology to aid top human talent. While many companies rely on a platform to implement “rules based” decision making for your PPC campaign, at CloudCom. we use the best technology to implement our clients' campaigns with marketing strategy as the first priority. Our best-of-breed platform is used to improve the results, not determine them. Our skilled PPC marketers will create a thorough PPC campaign including:

  • Keyword research & strategy
  • Ad copy & development
  • Campaign optimization
  • Landing pages
  • Ad testing
  • A/B testing

Social Media Marketing

The fastest growing channel for online marketing today is social media marketing. There are 87% more online social media users now than there were in 2003, with 883% more time devoted to those sites. Companies that ignore social media channels are underestimating the value it can bring to their companies and the impact it can have on search engine marketing goals. Social media is also critical to online brand or reputation management strategy. Find out how social media marketing can drive qualified traffic to your site and help improve your search engine rankings at the same time with Social Media Marketing Services.

Brand & Reputation Management

In today's online space it is vital to proactively monitor and cultivate your company's online reputation. Your web presence is often the first and most important impression of your company that consumers perceive.

SEO Web Design & Development

Your website is the most important representation of your company's online presence. Whether you want to update the appearance of your website, improve conversions, or need better functionality, CloudCom offers all the top tier SEO web design services needed to reach your online marketing goals.

Content Development Services

Whether your focus is on SEO copywriting, improving website conversions, press releases, or social marketing, content is more important than ever. CloudCom has developed a range of quality content development and syndication services to supplement your search engine marketing campaign or to improve your social marketing reach. Our team of professional copywriters has been trained to develop a variety of types of optimized content including:

  • Optimized website content
  • Articles
  • Blog post writing
  • Press release writing & optimization